Deejay SGenre: House & Garage Country: UK
A respected DJ/Promoter in the scene & co founder of Pure Silk Records, Deejay S has been there from the start of the UK Garage revolution, with Pure Silk putting on parties at home and abroad, breaking acts and pushing Garage to new heights along the way.
Deejay S is widely and commercially known for his infamous mixes on the Pure Silk compilation albums which attracted huge media interest, being advertised on MTV, ITV, and CH4; achieving sales of over 250,000 copies in the UK & Europe. His concept of using MC’s on his mixes took the commercial industry by storm, collaborating with MC Ranking, double BRIT winner Ms Dynamite and the legendary MC Creed which led to the ‘Dancestar Award’ for best compilation CD.
Deejay S saw the future of UKG early in its birth and was at the forefront of its creation, breaking new sounds in his sets, such as Pulse X (Heartless Crew) and showcasing new concepts on radio shows including shows on Radio 1 and various others stations, quickly becoming one of leaders in the British Urban underground scene as his role as A&R for Pure Silk Records he broke and discovered acts such as Richie Dan & K. Warren (CALL IT FATE, TEMPTATION) Dionne Rakeem (SWEETER THAN WINE), AC Burrell, Romeo & Mega (NASTY , SO Solid), Agent X, Rosie Gaines (I WANT YOU) to name a few.
His national success as an artist and his ‘Pure Silk’ brand lead to tours and performances worldwide, being one of the first promotions to break UKG in Ayia Napa over 15 years ago and having played at the world famous PZAZZ Club for Pure Silk & Twice as Nice alongside a massive itinerary of international events including Ibiza, Falaraki, Kos, Paphos, Nicosia, Menorca, Marbella, Malia, Xanti, Dubai, Abu Dhabi, Amsterdam, MIAMI (WMC), Zurich, Basel and finally IBIZA the world capital of Clubland where he sustained a year long residency at, EL DIVINO (IBIZA TOWN) for Pure Silk.
His UK success was imminent, DJ S has performed at the UK’s leading events & venues such as Garage Nation, Twice as Nice, Exposure, Lords of the Underground, Bliss (Kiss FM) Nice, as well as UK tours with Heartless Crew and performances throughout the country. Deejay S has played in nearly every UK county as well as guest shows with the Dreem Team on Radio 1, ultimately leading to the Best Club DJ award at the televised ‘UK AMA URBAN Music Awards’.
Now joining with Worldclass Management and along with MC CREED, they begin to pioneer the latest House & Garage Sound through his new brand ‘House Of Silk’.